Brooklyn Free Clinic

The Brooklyn Free Clinic provides comprehensive, high-quality medical care to the uninsured in Brooklyn. In 2013, the clinic found itself in dire need of medical assistance and staffing. The clinic functions with the help of volunteer physicians. Without these volunteers, the clinic cannot effectively serve its community. To address this issue, the “We Need U” print campaign was born. Organized by ad agency, Patients & Purpose, the campaign was implemented to motivate volunteer action from physicians.